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Playbook

Drop Launch Playbook

Six weeks, day by day, from 'we have product' to sold out.

A drop is won or lost before release day. The playbook is the calendar we run for clients: when the teaser goes out, when the early-access list opens, when each email, text and ad goes live, and what to check the morning of — so nothing gets decided in a panic the night before.

In development · join the waitlist

Waitlist

I run a

First access when it opens. One email at launch, no spam.

Two editions

Planned for each kind of store.

This is what each edition is being built to include. It may change before launch — the waitlist hears first.

Brand edition

For brands launching their own collections.

  • A six-week drop calendar, day by day
  • Email, SMS and ad timing for pre-launch, launch day and after
  • Launch-morning checklist for the store
  • Post-drop review: what to measure and what to change next time

Retailer edition

For retailers launching new arrivals and brand restocks.

  • A launch calendar for new arrivals and vendor drops
  • Restock-day email, SMS and in-store timing
  • Getting new stock online the day it lands
  • What to measure per launch, in store and online

How you get it

Delivery.

  • A step-by-step guide (PDF)
  • An editable calendar template you copy for every launch

Want it set up and run for you instead? Get a free audit.