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Shopify theme

Shopify Drop Theme

A storefront built for releases, sizes and the first ten minutes of a drop.

General-purpose themes are built for stores that sell the same thing all year. Clothing that drops is different: the page has to hold people before release, make choosing a size impossible to get wrong, and stay fast when everyone arrives at once. This theme is being built for exactly that, from scratch.

In development · join the waitlist

Waitlist

I run a

First access when it opens. One email at launch, no spam.

Two editions

Planned for each kind of store.

This is what each edition is being built to include. It may change before launch — the waitlist hears first.

Brand edition

For brands that release collections in drops.

  • Drop page with countdown and early-access gate
  • Size picker that won't add to cart until a size is chosen
  • Inline size guide and low-stock by size
  • Editorial lookbook sections
  • Fast on mobile by default

Retailer edition

For multi-brand stores with dozens of labels.

  • Brand-first menu and a page for every brand
  • New-arrivals rails by brand and category
  • Filters that work across brands, sizes and prices
  • Store locations and local pickup
  • Fast on mobile by default

How you get it

Delivery.

  • Installed from a file you upload in Shopify — works on any Shopify plan
  • Colors, fonts and layout set from the theme editor, no code
  • A license for one store

Want it set up and run for you instead? Get a free audit.