A multi-brand streetwear retailer with two Atlanta-area stores. We built the online store, keep forty-plus brands stocked on it, and run its email, search and shopping channels.
The starting point
LGND sells Fear of God Essentials, Valabasas, Bravest Studios and dozens more out of two stores outside Atlanta. Multi-brand retail online means constant intake — new inventory arriving faster than anyone can photograph and list it — and a catalogue so wide that shoppers need help finding the brand they came for.
What we built
We built an import pipeline that turns vendor order sheets into finished product pages: several photos per product pulled from the brand's own catalogue, proper descriptions, clean sizes and tags. Every brand people search for by name got its own page. In October 2026 we rebuilt the storefront — a new homepage and a brand-first menu on desktop and phone — and categorised the full clothing catalogue for Google Shopping.
What runs today
New stock goes from order sheet to storefront on a pipeline, not a to-do list. Klaviyo carries new arrivals to the list, the Shopping feed is ready for paid search, and we are building answer pages for the questions shoppers ask search engines and AI assistants about the brands LGND carries.
